Case study: Global recruitment platform
A co-created values activation strategy to inspire behavioral change at every level of the organization
This organization has an ambitious growth strategy executed by high-performing, excellence-driven teams. Its executive team knew that an important element to realize this strategy was missing: a collective grasp of both existing and aspired cultural drivers. With our support, the senior leadership team started a lean and highly participatory journey to distill these values and activate them. A key element in making the values activation strategy successful to make it comprehensive. From embedding the values into systems and processes, to targeting leadership role-modelling, it ultimately aimed at enabling organization-wide, behavioral change.
Leading a company through hyper-growth requires a cohesive culture and shared understanding of its current and aspired culture drivers – its values.
A lean and organization-wide process led by our client’s leadership team transformed the company’s DNA into proactive, inclusion-inspired values. It was vital to support them in integrating these values deeply into processes, mindsets, and culture.
Our key insights:
The results: with our help the company successfully embedded values on talent management and performance, incorporated a value lens on senior leadership development, and continues to activate employees around an ongoing values-themed campaign. Overall, the organization is more resilient and more able to manage its continued hyper-growth.
employees involved in the values co-creation process
values-revised performance review process
senior leaders participating in a values-inspired leadership development programme
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