Values-inspired culture and behavioral change

Case study: Global recruitment platform

A co-created values activation strategy to inspire behavioral change at every level of the organization

Distill your company’s DNA into values and make them stick

This organization has an ambitious growth strategy executed by high-performing, excellence-driven teams. Its executive team knew that an important element to realize this strategy was missing: a collective grasp of both existing and aspired cultural drivers. With our support, the senior leadership team started a lean and highly participatory journey to distill these values and activate them. A key element in making the values activation strategy successful to make it comprehensive. From embedding the values into systems and processes, to targeting leadership role-modelling, it ultimately aimed at enabling organization-wide, behavioral change. 

What we achieved together

Leading a company through hyper-growth requires a cohesive culture and shared understanding of its current and aspired culture drivers – its values. 

A lean and organization-wide process led by our client’s leadership team transformed the company’s DNA into proactive, inclusion-inspired values. It was vital to support them in integrating these values deeply into processes, mindsets, and culture.

Our key insights:

  • Participatory values activation
  • Leadership-led values journey
  • Sustainability

The results: with our help the company successfully embedded values on talent management and performance, incorporated a value lens on senior leadership development, and continues to activate employees around an ongoing values-themed campaign. Overall, the organization is more resilient and more able to manage its continued hyper-growth.


employees involved in the values co-creation process

100 %

values-revised performance review process


senior leaders participating in a values-inspired leadership development programme 

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